Description
he taste profile of Heineken is crisp and refreshing. It has an upfront bitterness, which is balanced by a sweet, malty flavor. The carbonation is moderate and the beer has a clean finish. Heineken is a good beer to pair with salty snacks, grilled meats, and spicy foods.
One of the reasons for Heineken’s global popularity is the brand’s focus on marketing. Heineken has always been a pioneering brand when it comes to advertising. The company was one of the first to use television advertising, and it has been at the forefront of digital marketing in recent times. Heineken has also been a major sponsor of sporting events such as the UEFA Champions League and the Rugby World Cup.
Another reason for the brand’s success is its commitment to sustainability. Heineken has set the goal of sourcing 60% of its energy from renewable sources by 2030. The company has also made significant investments in water treatment and recycling programs.
Specification
Product Name: Heineken Beer
Product Type: Beer
Alcohol Content (%): 5
Type: Lager
Color: Light
Packaging: Bottle, Can (Tinned)
